Strategic design is about thinking more deeply and more broadly

What’s wrong with industrial design

I feel misrepresented. In an article authored by industrial designer Geoff Ledford and published last week on Core77 , Ledford writes that: “if designers do our jobs well, we actually encourage people to buy more stuff, not less” And that: “we can’t do much to discourage society’s obsession with stuff.” What? Can that be right?