Do you know what kind of information your social media following wants to receive from you? It’s a tough question to answer and the current approach is to work it out through trial and error (unless you have access to huge amounts of data). At Novascape we think we might have cracked this hard nut.
To promote a book and build a following, Petra’s content strategy delivers messages regularly, using consistent formats. And it works.
As Novascape’s web presence has grown so too has the quantity of incoming leads via a number of forms on their website. This volume increase has seen them win more work. However, there has also been an unwanted side-effect; the estimators have been spending more time preparing estimates and liaising with clients on projects that have a low likelihood of ever going ahead.
By sharing information that is useful, relevant and timely to prospects interested in retaining walls, Novascape demonstrates honesty, expertise and willingness to help. And that helps them win business.[